From PROFIT First to CUSTOMER first Approach

Ibe Kingsley
2 min readJun 25, 2018

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There’s been a disconnect between shoppers and retailers which has led to distrust in the e-commerce ecosystem in Nigeria. Sadly a great number of online retailers see the opportunity to make money as the only priority and in the course of time tend to lose sight of what truly matters. Profit making at the expense of quality of service and customer satisfaction is not a sustainable model.

My personal tips for outstanding customer service.

1. Good customer service is not weakness.

The average Nigerian has not experienced good customer service in Nigeria, making it relatively easy for you to win customers over by just treating them with respect and listening to them. Good customer service should be a part of your product or service. Use it to turn customers into advocates for your business.

2. Quality is everything.

If you cannot guarantee the quality of your product or service, there’s no way to keep customers satisfied in the long run. And even when you have established a level of quality, you must keep improving or your precious customers will move on. A serious entrepreneur isn’t satisfied with last year’s standards. The Priceslash.ng team is constantly involved in research and development to improve its products and enhance customer satisfaction.

3. Lead by example.

Teach your staff good customer service by treating your customers well yourself. Remember that your employees will mirror your attitude. If they have a good example to follow and a practical pattern of excellent behaviour to replicate, they will get customer service right faster. CREDIT: Margin.ng

How do you keep your customers satisfied?

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